By Larry Chiang
In short, back up housing.
Simultaneous housing that is in parallel. Hotel is in one location with back-up housing super close by.
For example, SXSW is a hot steaming crowded mess.
In 2010, I double booked myself at the Driscoll and the 98 San Jacinto property.
I posted this hiLarryAss video but I was already a resident.
In 2011, the hotel W opened and I used my Starwood (Westin– “Who’s He Sleeping With??!” campaign) to book the newly opened property on sixth in Downtown Austin. Of course, I already booked the Four Seasons in parallel.
Q: Isn’t that just plain wasteful? Larry Chiang Answer: It has massive ROI.
First of all, it’s real world insurance.
Second, having two sets of rooms gets a return by 1/ placeholding w sales catering the fact that you’re committed to the property 2/ having house is like real world treasure in case a major celeb needs a green room that is super duper VIP green room. 3/ two properties where you execute Gua Gua Guacamole is like fighting a two front war with house money and 5x the infantry
How?!
I learned from my mentor Tom Kosnik who teaches Technology Entrepreneurship, ENGR 145.
ENGR145’s Anchor Concept: Lemonade and Gua Gua Guacamole
It moves you to the right on the entrepreneur bell curve
CEO of Duck9 Founding Stanford University EIR (Entrepreneur in Residence) Emeritus
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Author, NY Times Bestseller https://whattheydontteachyouatstanfordbusinessschool.com/blog/?s=Ny+times+bestseller
“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-14
https://www.fastcompany.com/embed/c0d4562ea2049
52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering
Emergency swings and cutting deals as an 9 year old
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More on #ENGR145’s SHIFTING right on the entrepreneur bell curve
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