Larry Chiang Reacts to Matt Hunckler’s Tweet About BJ Mendelson’s Hollywood Marketing Hack

Matt Hunckler (@hunckler) 3/18/13, 10:16 AM Every Viral-Marketing Blog Post You’ve Read Is Bull ht.ly/jawc5 (nice post, @BJMendelson)

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BJ Mendelson teased his Hollywood Marketing Hack via YouTube. Here are my guesses

-1- Rebated movie tix.

Have consumers A- update that they’re gonna see the new Larry Chiang movie. B- update check-in that they saw Larry chiang’s movie PROSPERASS C- post a 20 sec YouTube review of ProsperAss

www.twitter.com/ProsperAss

-2- Use YouTube to pre-Roll and pre-promote individual characters of ProsperAss

-3- Do 30 trailers that act like an optional homework assignment

Did you see Prometheus??

Movie makes way more sense if you pre-read that essay

Ill reveal the last two via my YouTube channel

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**************** Editor of the BusinessWeek Channel “What They Don’t Teach at Business School” https://whattheydontteachyouatstanfordbusinessschool.com/blog CNN Video Channel: https://ireport.cnn.com/people/larrychiang

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https://www.fastcompany.com/embed/c0d4562ea2049

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