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In The Media

Crib Notes for my SXSW Effort / 2014 / Interactive

by Larry Chiang on February 23, 2014

Unedited by Larry Chiang

Notes from Larry Chiang

4 KEY TERMS

•

Anchor

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Satellite

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One Way Letter of Intent

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Internal Escrow

END GOAL

NY Times writes “Spending Money with Chitter is Better Than Spending Money on a Super Bowl Ad”

Ben Horowitz

•

Cell: 650.79x-xxxx

•

Call to confirm flight in.  Drop his assistant’s name…Minerva

•

If he flies in Saturday evening, 20 Entrepreneurs in 20 minutes is that night at or near 4 Seasons

•

If he flies in Sunday March 9th 20 Entrepreneurs in 20 Minutes is 1pm at or near 4 Seasons

Find 4 Local Austin-ites to Work Lead Gen for us

•

Manpower Austin Temps

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UT Students

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Locals @ SXSW

•

Concordia University-Austin Students

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$205/day + Ritz

Google “Larry Chiang Braun Power Cords” to find Arbitrage

The War Room (the Mark McCormack Suite)

•

This is sacred.  No one eats, drinks alcohol, sleeps, has unwarranted people there

•

5 Cases of Oasis Water

•

HP OfficeJet4630 Printer

•

Post it Notes

•

Contracts

•

UPS Labels

•

Lead Gen Sheets (Name, Cell, E-mail, Favorite Brand ‘Brand that pays’)

•

This room will be an orgasm of evidence on the walls of our work

WE DO NOT JOKE, WE DO NOT MESS AROUND, WETELL THE DISGUSTING TRUTH.  THE ONLY LIE I TELL IS… LARRY CHIANG IS FUCKING UP MY CAP TABLE

WE ONLY TELL THIS LIE BECAUSE WE CANNOT HAVE TOO MUCH SWEET.  RIGHT NOW WE HAVE TOO MUCH SWEET.  WE NEED SWEET, SWEET, SWEET,SOUR, BACK TO SWEET.  


NEVER SWEET, sweet, SWEET.

Mandy at High Beam is not officially affiliated with SXSW, just a third party.  


Consistent Language

•

I’m considering moving to Austin.  It’s nice.

•

Considering moving to Silicon Valley.

•

Are we raising funds?  Yes, we’re always raising funds.  They’re called revenue.

•

ONE WAY LETTER OF INTENT!

•

INTERNAL ESCROW

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Larry Chiang is Board of Director (OBSERVER).  You are CEO of Duck9

•

100% Transparency

•

Chitter is just a sequel to Second Stage Premiums

•

Just a guy, group of guys, etc from Milwaukee.  I don’t want to talk about us.  What we do is boring.  We’re not even an original concept; a one trick pony. I didn’t even come up with the idea, I Googled that shitake.  We’re a sequel to Second Stage Premiums.  Let’s talk about exciting important stuff like Ben Horowitz’s book release,wearables, 3D printing, etc

•

We love Mark Cuban

•

We love Ben Horowitz

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We love the World!

•

We’re all about Entrepreneurs / African American Entrepreneurs

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Never say you’re at the 4 Seasons.  People will hate you for that.  “I’m at a Downtown Hotel”

•

Never hog spotlight

Things to Google

•

Perpetual Promotion Machine

•

Larry Chiang Braun Power Cords

•

52 Cards. Two Jokers

•

Crossing the Chasm bit.ly/vc0310z

•

How to Do What Duck9 (getchitter.com) Does Without Hiring getchitter.com

(Duck9)
•

Jeff Slutski “How to Get Leads”

•

How to Get Any Execs Cell Phone Number Using Google Maps

•

Larry Chiang’s Hollywood Algorithm

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VentureBeat “How to Launch at SXSW on a Shoestring Budget

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Unofficial Austin Marcus Nelson

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Larry Chiang Reverse VC Panel

What We Need / To Do’s (Many of these have also been addressed via e-mail)

•

MVBP

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Then Eventbrite

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Then bit.ly

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E-Mail to Publish Updates

•

Videos

•

Nike Dri-Fit Golf Polos (White, Nike Logo on left Sleeve)

•

50 Kermit Plush Animals

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2 Suits

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11 Ties

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War Room Addressed in Separate Section

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$808 on Eventbrite for Spa Slush Fund

•

Stack of Contracts to which no one will sign cuz we do ‘one-way letter of intents’ and “internal escrow”

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500 bracelets each of 2 colors

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Mastery of Anchor + Satellites

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Give away one of our franchises  @ SXSW to a startup

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Give away party to a large studio/brand

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25 Aluminum Balloons with logo

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#GoGetChitter Ribbons / More #GoGetChitter Ribbons

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Signage- 4 Sign A Caids, 3x2ft signs, table sign 7×11 with logo on Foam Core

•

Cupcakes/Pizza for Shark Tanks Parties. Not sure if this is possible with Health Codes

•

Land Whales!!!

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$15,000 in internal escrow into Chase Account, for celebrity to MAKE a limited release of movie

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$800 in $5bills

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20 copies of Ben Horowitz’s “Hard Things….”

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$22 for each 20 Entrepreneurs in 20 minutes

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Carpet Bomb Mandy with 14 emails from now (our phone conversation) to Saturday March 8th.  The first 12 are updates.  Then Saturday morning #13 is “We have a celeb @ SXSW”, then immediately send #14 with same subject asking erroneous question to bury prior e-mail

•

11 YouTube videos 27-35 seconds long on MVBPs

 


American Express’ Under-Promoted Credit Truths at Mercedes Benz Fashion Week (MBFW)” 

https://t.co/inxTmZAj 


My Stanford Engineering video boils down 20,000 hours and moves you to the right on the entrepreneur bell curve 

CEO of Duck9

MIT University EIR (Entrepreneur in Residence)

Duck9 = “Deep Underground Credit Knowledge” 9
125 University Avenue/ 100
Palo Alto CA 94301
650-566-9600
650-566-9696 (direct)
650-283-8008 (cell)
****************
Editor of the BusinessWeek Channel “What They Don’t Teach at Business School”
Read my last 10 tweets at https://www.Twitter.com/LarryChiang
Author, NY Times Bestseller

https://whattheydontteachyouatstanfordbusinessschool.com/blog/?s=Ny+times+bestseller

“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-14

https://www.fastcompany.com/embed/c0d4562ea2049

52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering
Emergency swings and cutting deals as an 9 year old
##########
Duck9 is part of UCMS Inc.
630-705-5555
More on #ENGR145’s SHIFTING right on the entrepreneur bell curve 

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