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Bob Metcalfe, This is Party Crashing 4.0

by Larry Chiang on June 8, 2015

Larry Chiang back doored his way by force on to the New York Times Best Seller list by reverse shoplifting his book into the Whole Foods at Columbus Circle and pre-promoting months-and-months before NY fashion week launch, “09-09-09” of “What They Don’t Teach You At Stanford Business School”. By debuting the book at Sundance and SXSW film festivals, Hollywood optioned WTDTYASBS. He’s testified before Congress and during TV interviews he tracks his own “mentor mentions per press interview” (#MMPPI) His mentors are Gerri Detweiler and Mark McCormack. Yes Gerri Detweiler of “Ultimate Credit Handbook” fame and Mark McCormack of, “What They Don’t Teach You at Harvard Business School” fame. Play and practice entrepreneurship with Larry’s ideas about crashing parties before and during, #CS178.

New York Fashion Week (#NYFW) takes the best brands and helps them launch.
— Larry Chiang

By Larry Chiang

Crashing parties. I am notorious for that.

Crashing parties = Making startup headway.

Entrepreneurially crashing parties is CRITICAL because our startup, your startup, is crashing an industry. Crashing tech conferences and parties is what I’m *notorious* for. My PhD theorem of sum things says: “you’re two good parties from doubling the value of You, Inc.”
Professor Metcalfe, UT Entrepreneurship professor and MIT innovation fellow, recognizes both me and Dan Ha’s ability to “crash”. He asked me to guest lecture on Party Crashing. Since CS 178 won’t be until fall, I posted the lecture outline online.
Well, this blog post is Party Crashing your startup into an industry that is not welcoming you via an External API.  External API‘s lever what exists:
Bob Metcalfe (@BobMetcalfe)
Startup Innovation: Unbundling Car, Disrupting Automobile Industry:…

This is what exists too:

Larry Chiang (@LarryChiang)
There is an OBII port, @BobMetcalfe. In short, we can crash that industry “without their permission”. #externalAPI

The signature business maneuver of “external API” is curated at  #externalAPI.  The purpose of External, ‘Application Protocol Interfacing’ is to

– build on top of what exists
– leverage big brand goodwill
– legally redirect and augment existing momentum for your startup
To stay with the #externalAPI via the OBII port, insurance companies can sell insurance “per mile”. Metro mile sells insurance per mile and can also provide vehicle maintenance info as a value added form of mentorship marketing. Car companies do not give permission. Startups don’t need to wait for permission.
Another car #externalAPI is via app that sell sell cars. A CarFax is an #externalAPI. Car data and facts are also available via the OBII port.
Getting away from cars, both Ryan Graves and Tristan Walker used the #externalAPI, signature business maneuver with Four Square. Ryan Graves #externalAPI story:
Tristan Walker’s #externalAPI case
Here is a super basic use of ExternalAPI
Larry Chiang (@LarryChiang)
Fraiche @fraiche sells “Oreo” flavored frozen yogurt. Know what me and Olaf know: It’s a mutha scrathin’ #externalAPI


Amex crashed the pre-paid industry. #externalAPI‘s are verrrry common in the credit industry.
Duck9 is an #externalAPI to Experian,  Equifax and Trans Union. And Fair Isaac. They do FICO scores

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