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Mentor People, “How to Do What You Charge For”. Do it on YouTube for Free

by Larry Chiang on June 9, 2015

Larry Chiang’s tour de force, back doored him to the top of the “New York Times Best Seller” list. The ‘tour’ included “reverse shoplifting” his book at Whole Foods’ Columbus Circle location, premiering a year and a half before, grand opening at NY fashion week runway on “09-09-09” and launching, “What They Don’t Teach You At Stanford Business School”. By debuting the book at Sundance and SXSW film festivals nine months and six months before 09-09-09, respectively, Hollywood optioning “WTDTYASBS” seems almost normal.

“Mentor marketing by explaining How to Do It Yourself”


New York Fashion Week (#NYFW) is where the best brands pay to launch new lines of clothing.
— Larry Chiang

By Larry Chiang

Tell. People. How. To. Execute. For. Free.
The idea here is to get deal flow and increase your sales funnel with potential prospects. The way to do that is to mentor them in “How to Do What Your Startup Does Without Having To Hire Your Startup”.

If you think founders do not execute, know that employees of Fortune 500 companies are loathe to execute. They can barely do their job description. Fortune employees won’t do work outside of their scope.

They’ve been burned by THAT move before.


How to Do What Duck9 Does Without Having to Hire Duck9 = #HTDWD9DWOHTHD9

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