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In The Media

DJ Up An API + DJ Up Conferences

by Larry Chiang on February 11, 2013

By Larry Chiang

I am the guy who first came up with DJ up an API. In the way that a song used to not overlap, API’s now overlap. It is like dj-ing up two API’s. It even has a meme #djAPI

DJ-ing API’s help you move to the right side of the bell curve.

For example, in New York at Mercedes Benz Fashion Week, Nathan Altman, Mike Mitchell, and Derek Pacque debuted “Coat Chex”. They not only leveraged APIs, they also DJ’d up two conferences.


Nick Tippmann’s SuperBowl party 2012, Indianapolis (the SuperBowl is like a tradeshow for athletes and mega brands). It doubled as the Mark Cuban #SharkTank viewing party (thx Westin and Thanks Don Shula)

then DJ’d up with…

Maxim’s SuperBowl party 2012 with Purdue Engineering grad, Mike Mitchell who learned about ENGR 145 concepts at a party

…then DJ’d up with…

#SharkTank pitch by founders Mike and Nathan and Derek of Coat Chex on ABC TV (in the comments, someone put the date the show aired)

…then DJ’d up with…

Getting then discovered (via TV and Mark Cuban promotion) by Amex to be then used #MBFW (Mercedes Benz Fashion Week) Feb 6-14.

Learn about ENGR145’s Anchor Concept: Lemonade and Gua Gua Guacamole

It moves you to the right on the entrepreneur bell curve

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