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First VC Question

by Larry Chiang on May 7, 2015

Larry Chiang’s book, “What They Don’t Teach You At Stanford Business School“, has an entire chapter devoted to “Treasure Management” #Ch2. Getting undergrad founders to self fund is easier after all college students get a “FICO” credit score over 740. After a Harvard Law School keynote, Harvard Business wrote: “What They Don’t Teach You at Stanford Business School

NY Fashion Week has supermodels getting a high FICO credit score because I supermodel on-the-side
NEW YORK, New York
May 6, 2015

By Larry Chiang


So, I sit in front rows and take notes. I call it sitting ‘first chair entrepreneurship’.
At TechCrunch Disrupt, I heard VC judges ask founders questions that followed a pattern. The first VC question is often “What are you doing for DISTRIBUTION?” I heard Stanford founders used to stumble before I taught Engineering 145.


Larry Chiang (@LarryChiang)
Thin slice a segment to sell. #ENGR145s #CTCFTR


Answer: (repeat after me: “We are thin slicing a segment, so we can focus on a vertical. As the engineering co-founder, we, as 3 cs majors that code and promote, learned distribution and sales from a slew of #Engr145s videos. Sorry I speak in hashtags, but we are following a distribution subroutine that each hashtag signals”
Think of speaking to VCs like charming people using neuro lingustic programming.
My NLP mentors are john grinder, Richard Bandler and Tony Robbins.

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