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HBS Going to SXSW

by Larry Chiang on November 22, 2013

Larry Chiang’s 5th book, WTDTYASBS, launched at a Harvard Law School keynote, so he knows about grand openings (He even attends and promotes the ones he isn’t invited to also). As CEO of Duck9, he leads an army to help college student consumers get a FICO over 770. Post H.L.S. keynote, Harvard Business wrote: “What They Don’t Teach You at Stanford Business School” (his latest post: “Setting an intention for SXSWi“.

I go where the hawt girls text me to go. Here, I am sitting front row at NY Fashion Week. Tory Burch’s launch is A-M-A-Z-I-N-G

By Larry Chiang

Acing SXSW like the GMAT (before becoming a dual admit!).
Lets kill SXSW
Goal: I want this article to be your ROI for tuition. For both years. In the next 700 words and 4 hashtags, readers of this Harbus post will get their $$ back.
Execution: As HBS first years, we will not fall into the bad habit networking-like-a-second-year-douche that second years have fallen into, fell into and will fall into. INSTEAD, we will prep in a street smart method, SXSW.
Network, knowledge and execution and the springboard of b-school. It’s not just parties and networking, obvi.
I wanted to call this article what it is, “What They Don’t Yet Stress @HBS That They DO @Stanford Engineering”* about sxsw. I’ll tag these with the header-caption: [#ENGR145].  Also a title that would execute my stimulating you to execute sxsw would be, “I Will Teach You to Growth Hack Austin Like The HBS Alum, Jeremy Stoppelman” [#Yelp]
First your ROI: 1-650-283-8008.
Seriously, press the pre-HIGHLIGHTED cell on the smartphone you’re reading this on to save me. That’s your ROI because I’ll help you execute 5 key SXSW points, down below.
Larry Chiang (@LarryChiang)
My WORDPRESS blog posts are meant for “binge execution” Netflix style

-1- The A to Z’s of SXSW

Old way is ABC’s in a Top Ten Pop list. Let the gen pop do that. Let the second years do that. Here is exactly the pattern you should pattern recognize
Spend 3-8 hours pattern replicating this quasi engineering, ENGR145 work this Thanksgiving break. 
Text me to help me, help you start up. This is a mechanized smart nuke, marketing hack weapon. It’s built using items available inside TSA security. Herein, lets refer to the “A to Z’s of SXSW” as [#EUTWMPPM ]
-2- What are you going to do at SXSW with THIS your new found TOY
What are you going to use this for? 
What is your execution goal for SXSW?
Text me it.
My emails if that’s less onerous and too commitment-ie. Let me recommend that all y’all follow the specific Jeremy Stoppelman pattern and A/B test, “outside of the building** “, get massive local adoption in Austin, and leverage the 90%*** already executed in what you’re trying to execute. 
** Steven Blank, ENGR145 prof 2009, said get out of the building. He mentored Eric Reis, EIR at HBS. I sequel-ized and sequel-izing their life’s work by reading
*** “90%” is significant because of #LC9090i. The pattern we, as HBS case study studiers, see is that serial founders scale much much faster. 90% is done. 90% we have already done. LC9090i applied to SXSW helps us get our ROI for HBS. There are dozens of tweets tagged #LC9090i.
-3- Austin TX was a tipping point for Yelp. 
What happened??!
Ok, so Boston was in the bag for Yelp. So was SF. Yelp was experiencing what is stalling out Quora. I pattern recognize, “Big and popular on the coasts. Crappy in the middle”. Enter, Jeremy Stoppelman, engineer co-founder with another engineering tech co-founder, Russ. 
And me. 
Me, two other PayPal founders**** handed out Yelp premiums, logo branded and growth hacked the shitake out of that town. ACL is just like SXSW because its a music festival. We hosted a carpet bomb of events that are documented as a business case study on the tech platform for all “Stanford Engineering Live Action, Business Case Studies”: fB photo album labeled Yelp ACL. Also, note Kevin Newsum’s meteoric rise from Yelp comm mgr, Austin. 
-4- Can SXSW accelerate us as HBS1’s and double shareholder equity?
Remember, Jeremy Stoppelman dropped out (err redacted) after year one. And became an instant alum.
Right now we as HBS1’s are headed towards bring PM’s (product managers) at tech firms. This past HBS class went more into tech and tech startups than banking or consulting.
Key SXSW point, #ENGR145 #Yelp #LC9090i: there is not one, best, thing to do. It is all super easy to do, but super easier NOT to do it (I just quoted my mentor, Mark McCormack). Orchestrate the 90% that already exits. Leverage the 90% you’ve already executed by executing a li’l more THIS THANKSGIVING weekend.
I mean, it’s not like we can get a refund on that tuition money paid. Lets be like Jeremy and get our ROI before we leave “the Boston area”.
Note: the current arbitrage of SXSW works. Watch my twitter feed for deltas to my SXSW algorithms delineated by the precision of my previous hashtags.
ENGR145’s Anchor Concept: Lemonade and Gua Gua Guacamole
It moves you to the right on the entrepreneur bell curve
CEO of Duck9
Stanford University Entrepreneur in Residence, Emeritus
Duck9 = “Deep Underground Credit Knowledge” 9
125 University Avenue/ 100
Palo Alto CA 94301
650-566-9696 (direct)
650-283-8008 (cell)
Editor of the BusinessWeek Channel “What They Don’t Teach at Business School”
Read my last 10 tweets at
Author, NY Times Bestseller
“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-14
52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering
Emergency swings and cutting deals as an 9 year old
Duck9 is part of UCMS Inc.

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