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There’s a new role every startup is desperate to fill:
“Head of IRL”
And they’re paying $150–$250,000/year for the right person
Every startup is looking for someone to host events and build critical relationships with the stakeholders around the company
Like VCs, talent, and customers.
Why the sudden surge? Because the digital playbook is breaking:
– Paid acquisition costs are through the roof
– Social platforms are saturated with AI slop
– In-person as a channel is becoming more valuable than ever
I wouldn’t be surprised if more startups start building out an events and media platform as a core part of their customer acquisition and brand marketing strategy
If you love people, physical experiences, and like to create content – you are in a great place right now.
Examples:
– Antimetal is hiring a gtm associate to host dinners
– Baseten is hiring a natural connector to build community
– Basic Capital is hiring an IRL growth manager to produce events
The startups that figure out the IRL engine will have a massive distribution advantage.
WordPress’d from my personal iPhone, 650-283-8008, number that Steve Jobs texted me on
https://www.YouTube.com/watch?v=ejeIz4EhoJ0
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