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In The Media

How Do You Hack Loyalty as a College Student

by Larry Chiang on August 24, 2011

Larry Chiang scandalously reveals how stuff really works and breaks it down. He edits the Bloomberg BusinessWeek channel “What They Don’t Teach You at Business School”. After Chiang’s Harvard Law keynote, Harvard Business wrote: “What They Don’t Teach You at Stanford Business School“ (its the same title as his NY Times bestseller). He is Entrepreneur in Residence at Stanford University. If you read his hilariously awesome “What a Supermodel Can Teach a Stanford MBA” and “How to Get Man-Charm”, you will like his latest post:

How Do You Hack Loyalty as a College Student

By Larry Chiang

Loyalty is tremendously under-studied

Me, I study random stuff and look to hack it. By hacking, I mean engineering how it works

After reading this tweet, it got me to break down two insights…

Insights are below, but what are your thoughts after reading this snippet?

My thinking is wow, after 30+ years, this guys still remembers his first break.

If you’re looking for your first big break or next break… read on!

Eff it, I just cried while writing this

I just cried while writing this because I got major, MAJOR, major beaks from some random GIFT opportunity (cc Heaven’s Mark McCormack. Authored: “What They Don’t Teach at Harvard Business School”

cc Tom Kosnik, Stanford Engineering Professor and author of “Delight”)

Anyway, loyalty insights…

-1- older people extrapolate younger people live longer than them.

Older people’s legacy depends on getting remembered.

For example, sell or promote something like Bobby Rivers. Other older people will say in their mind: i wish I were Melvin Van Peebles getting promoted by Bobby Rivers

-2- show loyalty to something

So many people in Hollywood, Silicon Valley and nyc Social Climb. Show and sell some loyalty to something.

I was GIVEN a BMW by my neighbor because he sold it to me at 10k below his ask and 20+k below blue book. It was because I was uber loyal to a crappy Buick.

I sell my mentor Mark McCormack and have given away many copies of “What They Don’t Teach at Harvard Business School”. It primes the loyalty pump. It gets other people to notice. It is good karma.

This is me:

Larry Chiang
CEO, Duck9
Stanford Entrepreneur in Residence

Duck9 = Deep Underground Credit Knowledge 9
125 University Ave Suite 100
Palo Alto CA 94301

Editor of the BusinessWeek Channel “What They Don’t Teach at Business School
NY Times Bestselling Author
“What They Don’t Teach at Stanford Business School”

650-566-9696 (direct)
650-283-8008 (cell)

If you liked this…
Larry’s mentor Mark McCormack wrote this in 1983.
His own book came out 09-09-09. It is called ‘What They Don’t Teach You At Stanford Business School

*** BONUS ***
a party invite for you…

This post was drafted in an hour and needs your edits… email me if you see a spelling or grammatical error(s)… larry@larrychiang com

Larry Chiang started his first company UCMS in college. He mimicked his mentor, Mark McCormack, founder of IMG who wrote the book, “What They Don’t Teach You at Harvard Business School”.
Chiang is a keynote speaker and bestselling author and spoke at Congress and World Bank.

Text or call him during office hours 11:11am or 11:11pm PST +/-11 minutes at 650-283-8008. Due to the volume of calls, he may place you on hold like a Scottsdale Arizona customer service rep. If you email him, be sure to include your cell number in the subject line. If you want him to email you his new articles…, ask him in an email :-)

You can read more equally funny, but non-founder-focused-lessons on Larry’s Amazon blog .

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