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How To Go From Zero to Hero at SXSW (2012 Panel and NBA Case Study)

by Larry Chiang on July 8, 2011

Larry Chiang writes about entrepreneurship and pre-entrepreneurship. He edits the Bloomberg BusinessWeek channel “What They Don’t Teach You at Business School”. After Chiang’s Harvard Law keynote, Harvard Business wrote: “What They Don’t Teach You at Stanford Business School“ (the same title as his NY Times bestseller). If you read his scandalously awesome “What a Supermodel Can Teach a Stanford MBA” and “How to Get Man-Charm”, you will like his latest post:

How To Go From Zero to Hero in the NBA
How To Go From Zero to Hero at SXSW (Larry Chiang 2012 Interactive Panel)

By Larry Chiang

SXSW is the best conference.

I put on my uniform (khaki pants, black shoes, an oxford and an outlet mall tie) and get there two days before the party starts –err conference. Two days before the conference starts.

It has been called expensive.

And just like business school is expensive (but good), I strive for the obnoxious goal of getting you your ROI before you even set foot in Austin. Yes, my book gets kids their ROI (return on investment) before they start racking up school loan debt.

Here is exactly how to get your ROI at SXSW and go from zero to hero:

(1) The panel description:

Yes everything in this world is faster, faster, faster.

Well, SXSW accelerates companies and people. They even have an accelerator day on Monday.

This panel explores tactical tips in going from newbie here at SXSW to seasoned pro. BEFORE the panel even starts, the knowledge and the networking will begin to percolate. It is my goal as panel co-moderator (and creative engineer) to get you your ROI before you even set foot here in Austin Texas. Text me your interest area and goal to 512-775-8100 & I will re-jiggy the 60 min agenda

(2) Twitter for Real-Time Research

The pre-learning and pre-networking will occur on Twitter at the hashtag #zero2hero. Hashtags help organize content. This hashtag aspires to get you your travel and expense money back.

(3) Panel Pre-party

(4)  Panel Pre-questions
How do you get ready to launch at SXSW without any money?
How do you produce a SXSW party for nearly zero money?
How do you go from crasher to VIP and why is it guacamole recipe #7?
What is a minimum viable pre-party?
How do you meet celebs like US CTO Anesh Chopra or Craig Newmark of CraigsList during SXSW and get them to give you or your friends company a testimonial?

(5) Panel Pre-reading

Google “Guacamole Recipe #8”

Read and execute 35 tips your dig up via google or click here for some articles to read:

Guest Post: Hack an AfterParty – An Exercise in Entrepreneurship

How to launch at SXSW on a shoestring budget

My fave party = Best of the Bay

Best of the Bay donation package with me, Larry Chiang, wrangling you at Fashion Week in NYC (Now known as Mercedes Benz Fashion Week)

If you liked this… default

Larry’s mentor Mark McCormack wrote this in 1983. His own book came out 09-09-09. It is called ‘What They Don’t Teach You At Stanford Business School
*** BONUS ***

a party invite for you…

This post was drafted in an hour and needs your edits… email me if you see a spelling or grammatical error(s)… larry@larrychiang com

Larry Chiang started his first company UCMS in college. He mimicked his mentor, Mark McCormack, founder of IMG who wrote the book, “What They Don’t Teach You at Harvard Business School”. Chiang is a keynote speaker and bestselling author and spoke at Congress and World Bank.

Text or call him during office hours 11:11am or 11:11pm PST +/-11 minutes at 650-283-8008. Due to the volume of calls, he may place you on hold like a Scottsdale Arizona customer service rep. If you email him, be sure to include your cell number in the subject line. If you want him to email you his new articles…, ask him in an email :-)

You can read more equally funny, but non-founder-focused-lessons on Larry’s Amazon blog

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