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In The Media

The Minimum Viable Blog Post

by Larry Chiang on August 15, 2011

Larry Chiang teaches at a school that he could not get into and wrote a sequel to a book he read and re-read one time too many. He edits the Bloomberg BusinessWeek channel “What They Don’t Teach You at Business School”. After speaking at a school in the Boston area, Harvard Business wrote: “What They Don’t Teach You at Stanford Business School“ (the same title as his NY Times bestseller). He launched his book at a fashion show in NY called Mercedes Benz Fashion Week and wrote, “What a Supermodel Can Teach a Stanford MBA”. If you liked “9 VCs You’re Gonna Want to Avoid” and “How to Get Man-Charm”, you will like his latest post:

The Minimum Viable Blog Post

By Larry Chiang

The pillar of my effort to get distribution rests on MVBP. The Minimum Viable Blog Post.

Eric Ries has ‘Minimum Viable Product’. I have The Minimum Viable Blog Post. It is uses my 3, 2, 1 formula for blogging.

3 paragraphs, 2 pictures, 1 focus.
12 sentences total.

I argue that doing perfect work is tough.
I argue that having gotten it done and out into the wild is 100x better.

My book has a picture of the Stanford map with Sharpie writing.

An example MVBP is Kiran Divvala. I met him when I spoke at MIT Sloan.

Another example is Jeff Lawrence. He was my student in ENGR145

If you liked this…
Larry’s mentor Mark McCormack wrote this in 1983.
His own book came out 09-09-09. It is called ‘What They Don’t Teach You At Stanford Business School

*** BONUS ***
a party invite for you…

This post was drafted in an hour and needs your edits… email me if you see a spelling or grammatical error(s)… larry@larrychiang com

Larry Chiang started his first company UCMS in college. He mimicked his mentor, Mark McCormack, founder of IMG who wrote the book, “What They Don’t Teach You at Harvard Business School”.
Chiang is a keynote speaker and bestselling author and spoke at Congress and World Bank.

Text or call him during office hours 11:11am or 11:11pm PST +/-11 minutes at 650-283-8008. Due to the volume of calls, he may place you on hold like a Scottsdale Arizona customer service rep. If you email him, be sure to include your cell number in the subject line. If you want him to email you his new articles…, ask him in an email :-)

You can read more equally funny, but non-founder-focused-lessons on Larry’s Amazon blog .


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