By Larry Chiang
A critical metric measure, track, observe and pattern recognize is “Mentor Mentions Per Press Interview” (MMPPI). Well, my mentor, Mark McCormack taught me things that serve me well at SXSW.
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Larry Chiang (@LarryChiang) |
Here are a few knowledge nuggets from my sxsw experiences year to year since I covered SXSW for GigaOm when Mark Zuckerberg did the Sarah Lacey interview.
/1/ Be a slightly evolved, value-added turtle in the crowded SXSW ocean.
Lots of fish here but few are trying to launch. THIS IS THE BEST YEAR TO LAUNCH.
I’m doing my annual Pop-Up Accelerator. This year’s location: Mens Steam Room.
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Larry Chiang (@LarryChiang) |
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Office hours in The Steam Room. #SXSW
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Download the official hashtag: “#LarryChiang” and RSVP to launch your startup.
/2/ Premier it locally.
Most restaurants have a soft-launch, official launch, grand opening and you will do a premier party. Locally.
For example, your startup is housed in Milwaukee. You’re launching in Austin. I’d host a premier party for Milwaukee residents interested in SXSW. I’d EUTWMPPM
/3/ Google EUTWMPPM
ENGR145’s Anchor Concept: Lemonade and Gua Gua Guacamole
It moves you to the right on the entrepreneur bell curve
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Editor of the BusinessWeek Channel “What They Don’t Teach at Business School”
CNN Video Channel: https://ireport.cnn.com/people/larrychiang
Read my last 10 tweets at https://www.Twitter.com/LarryChiang
Author, NY Times Bestseller
“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-14
52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering
Emergency swings and cutting deals as an 9 year old
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