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How To Launch at 2014 SXSW Interactive Using My Mentor’s Knowledge

by Larry Chiang on February 17, 2014

By Larry Chiang 
A critical metric measure, track, observe and pattern recognize is “Mentor Mentions Per Press Interview” (MMPPI). Well, my mentor, Mark McCormack taught me things that serve me well at SXSW.

Larry Chiang (@LarryChiang)
Peter Thiel’s favorite question: what do u believe that no one else believes. I say @Launch #SXSW

Here are a few knowledge nuggets from my sxsw experiences year to year since I covered SXSW for GigaOm when Mark Zuckerberg did the Sarah Lacey interview. 

/1/ Be a slightly evolved, value-added turtle in the crowded SXSW ocean.
Lots of fish here but few are trying to launch. THIS IS THE BEST YEAR TO LAUNCH.
I’m doing my annual Pop-Up Accelerator. This year’s location: Mens Steam Room.

Larry Chiang (@LarryChiang)
Office hours in The Steam Room. #SXSW

Download the official hashtag: “#LarryChiang” and RSVP to launch your startup.

/2/ Premier it locally.
Most restaurants have a soft-launch, official launch, grand opening and you will do a premier party. Locally.
For example, your startup is housed in Milwaukee. You’re launching in Austin. I’d host a premier party for Milwaukee residents interested in SXSW. I’d EUTWMPPM 
/3/ Google EUTWMPPM 
ENGR145’s Anchor Concept: Lemonade and Gua Gua Guacamole 
It moves you to the right on the entrepreneur bell curve 
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