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In The Media

Important Component of #JTBD is Sniffing Out Prospects’ Truthfulness

by Larry Chiang on May 14, 2017

By Larry Chiang 
Critical component of Jobs To Be Done [#JTBD] is sniffing out the snippets of half truths and white lies. These lies get told to tech founders by sales prospects. 

Larry Chiang (@LarryChiang)
Interrogation. #ch10
Important component of #JTBD bc sniffing out the snippets prospects say to determine truthfulness = critical!
#cs183s twitter.com/dannysullivan/…


CEO of Duck9, Larry (@6502838008)
Sales fraud and accounting fraud has patterns @CBSThisMorning. That’s why interrogation {#ch10} exists pic.twitter.com/WSEl0QHHtu


image2.PNG This Canadian tennis player interrogated another tennis player about performance enhancing drugs

Larry Chiang (@LarryChiang)
Working in the credit industry is about dealing with white lies. Interrogation is key #JohnReid #Ch10

Larry Chiang (@LarryChiang)
Interrogation is critical for sales bc you’re gonna need to “read between the lines” before they sign on the dotted line!
@LarryChiang #ch6 pic.twitter.com/wnQcobj9iB


image1.JPG Contracts imply and infer money is about to be transferred

Money. It interrogates. 

Larry Chiang (@LarryChiang)
Money is a great mechanism to facilitate interrogation.


#ch10. 

Larry Chiang (@LarryChiang)
Ch 10. Common lies, urban legends & open field interrogation to unearth the truth

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