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In The Media

Lead Generation

by Larry Chiang on April 20, 2015

Larry Chiang’s book, What They Don’t Teach You At Stanford Business School, has an entire chapter devoted to “Entrepreneurship #Ch9 and Sales via Lead Generation #CH6”. As CEO of Duck9, he helps institutions make credit receivables less risky and plays the other side to by getting college students a “FICO” credit score over “748.8”. After a Harvard Law School keynote, Harvard Business wrote: “What They Don’t Teach You at Stanford Business School

NY Fashion Week has supermodels getting a high FICO credit score because I supermodel on-the-side
Jose Vieitez (@JoseVieitez)
Start With a Cupcake: The Minimum Viable Product of Baking and Ideas: #entrepreneur #startups


By Larry Chiang
I pay incredibly close attention to what works.

Lead generation is giving away a piece of food in exchange for a sales prospect giving you their phone number. It works super well when you use “cupcakes”.

Do you pay attention to what helps entrepreneurs!? Do you like cupcakes??
Well, Jose Vieitez, ENGR 145 alum, tweeted
Cupcakes are the minimum viable product of the baking industry

Larry Chiang (@LarryChiang)
Interesting. Bc the cupcake is also at the heart of #TCDisrupt lead generation {…


Cupcakes lie at the intersection of
– Minimum viable product cc Eric Ries and Steve Blank
– lead gen
– launch party for your startup!
– doing lowest common denominator stuff to get the public to care about “FICO score preparation, amongst sorority girls, while on spring break, and super horny”
Larry Chiang (@LarryChiang)
Cupcake #LeadGen works so well that TC banned it’s use at #TCdisrupt May4-6…

Mint won TC40. It used cupcakes

RedBeacon won TC 50. Cupcakes drove the win.

Larry Chiang (@LarryChiang)
If there’s a startup hacking this conference #disruptSF @tcdisrupt, deliver me a cupcake #please #guacamole…

Just because TC disrupt won’t let you win using cupcakes, does not mean you should not use cupcakes to win (in the real world outside of the “Manhattan Center”

Larry Chiang (@LarryChiang)
When no one cares about your startup/app/entrepreneur vision, cupcake up #leadGen #ENGR145 {starting up = super tough}

Larry Chiang (@LarryChiang)
Scott Beale’s cupcake camp looks yum


Plancast won at sxsw (2011) by doing Cupcakes
Bryan Menell (@bmenell)
My penguin cupcake. (cc @plancast)


Jacqueline Hughes (@JacquelinesLife)
Hehe. @plancast + cupcakes = #plancakes! Thanks @justthisguy for the hashtag suggestion. If you want a cupcake…


CEO of Duck9
Stanford University’s Founding EIR (Entrepreneur in Residence)
Duck9 = Deep Underground Credit Knowledge 9
c/o UCMS Inc
2021 Midwest Road / 3rd FL
Oak Brook IL
650-283-8008 (cell)
Founder of “What They Don’t Teach at Business School” for CNN iReport:
Author, NY Times Bestseller
“What They Will NEVER Teach You at Stanford Business School about EUTWMPPM @SXSW” comes out 11-11-14
52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering
Emergency swings and cutting deals as an 9 year old

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