Subscribe NOW

Enter your email address:

Text Message our CEO:


or on twitter

Free Resources

Click Here to learn more

In The Media

Look Out. It’s a YC Cautionary Marketing Tale

by Larry Chiang on March 1, 2014

By Larry Chiang
Once up a short-time ago, YC engineers pitched like, well, engineers.
Not. No. More.
Presos are SLICK. Pitches are rehearsed with an intensity and emotional turbidity of a Scorsese scene at SXSW Film.
That’s the current news
That is the good news.
Here is the news that is not yet good. 

Larry Chiang @ SXSW (@LarryChiang)
Lol @getchitter – ur @Crowdtilt event is like a YC Hail Mary hoping to “go viral”

You’re in YC because “it’s distribution”. You’re in YC because you’re hoping to “go viral”.

Look, I see your marketing plan. Listen to not me, Larry Chiang (engineer who peaked Soph year). Listen to my mentor. Not my Mark McCormack mentor, NY Times best selling mentor. My other NY Times best selling mentor, Tim Ferriss.

Mr Ferriss said. If your book is 400 pages, your marketing plan should be 800.
ENGR145’s Anchor Concept: Lemonade and Gua Gua Guacamole 
It moves you to the right on the entrepreneur bell curve 
CEO of Duck9
Stanford University Entrepreneur in Residence, Emeritus
Duck9 = “Deep Underground Credit Knowledge” 9
125 University Avenue/ 100
Palo Alto CA 94301
650-566-9696 (direct)
650-283-8008 (cell)
Editor of the BusinessWeek Channel “What They Don’t Teach at Business School”
Read my last 10 tweets at
Author, NY Times Bestseller
“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-14
52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering
Emergency swings and cutting deals as an 9 year old
Duck9 is part of UCMS Inc.

Leave a Comment

Previous post:

Next post: