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In The Media

Pattern Replicating “Holiday Party 2.0” at SXSW

by Larry Chiang on March 2, 2013

By Larry Chiang

The PROBLEM: launch parties cost money

The SOLUTION: make money while you’re making money

Holiday Party 2.0 – Show Me the Money!

Do PR by finding a visual video snippet to go along with a government data release

Then pitch media on the day that the stats and data are released.

For example, unemployment data release date married up to my Holiday party — see how the two blended together

The formula is here to technicolor detail

There are more details here

ENGR145’s Anchor Concept: Lemonade and Gua Gua Guacamole

It moves you to the right on the entrepreneur bell curve

CEO of Duck9 Stanford University Entrepreneur in Residence, Emeritus

Duck9 = “Deep Underground Credit Knowledge” 9 125 University Avenue/ 100 Palo Alto CA 94301 650-566-9600 650-566-9696 (direct) 650-283-8008 (cell)

**************** Editor of the BusinessWeek Channel “What They Don’t Teach at Business School” CNN Video Channel:

Read my last 10 tweets at

Author, NY Times Bestseller

“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-14

52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering

Emergency swings and cutting deals as an 9 year old

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