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by Larry Chiang on April 30, 2012

By Larry Chiang

The old way to do case study was to either look at it from a coroner’s perspective or historian’s.

Both are hindsight.

In the same way we dont manage a power plant by staring into dashboard metrics fixated on the rear view datapoints, we want to hone, find and flex our decision making muscles. An engineering entrepreneurial perspective is to immerse and participate. It is also possible to interrupt*. Business is not a spectator sport. Engineering entrepreneurship education isn’t history. It is at the front lines of change.

Remember the difference between a sophomore in engineering and a 30 year old has never been smaller. Let’s look at Plancast from a live action case study perspective.

To prepare: google and read up Plancast.

Fund me, I’m CEO of Duck9 Stanford University EIR (Entrepreneur in Residence)

Duck9 = Deep Underground Credit Knowledge 9 125 University Avenue/ 100 Palo Alto CA 94301 650-566-9600 650-566-9696 (direct) 650-283-8008 (cell)

**************** Editor of the BusinessWeek Channel “What They Don’t Teach at Business School” CNN Video Channel:

Read my last 10 tweets at

Author, NY Times Bestseller

“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-12

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