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In The Media

The Cash. Who holds it.

by Larry Chiang on July 22, 2014

By Larry Chiang 

Money. It is what they used to not stress in engineering school.

The Cash. Who holds it. How you can get more revenue.

Lets hack. Lets break into the brain of a person who holds money and Vulcan mind-meld-Obi Wan Kenobi-Jedi-mind-trick them into doing a deal.

The Mindset.

First of all, the people that hold it simply do not trust. They don’t trust new providers. They do not trust big brands. The rich definitely do not trust five undergrad founders at the local P.A.C.C. (Palo Alto Community College 😉

Lets solve your wanting revenue step-wise. It’ll transition them from the crap providers that they know they need to leave.

Helping reduce risk for your customer-client.

Risk Mitigation.
Risk Minimization.
Risk Elimination

#RMRMRE = Risk Mitigation, Risk Minimization, Risk Elimination

Cash validates.

In the lean startup method, Eric Ries and Steven Blank wave their hand at the specter of getting revenue.
No need
No trust.

Larry Chiang (@LarryChiang)
The Cash. Who holds it. How you can get more revenue #RMRMRE

Lets say you determine need or have a hypothesis of potential need.

Now you are faced with NO TRUST.
This is where I DJ a hashtag you glossed over IN THE ABOVE VIDEO, #RMRMRE ( = Risk Mitigation, Risk Minimization, Risk Elimination) with three exact sales answers that “reduce sales friction”
– #InternalEscrow
– #OneWayLetterOfIntent
– #Ch6

Sales is the Keynote You Will Never Hear at SXSW

CASH revenue + #ENGR145 move you to the right on the entrepreneur bell curve 
Is a bit ly I memorized that links to
In my next post, I’ll talk about selling something you didn’t code up at a Yoga conference in SF before SXSW. This way, you will win SXSW and then later win SXSW again
I’ll call it “SXSW, Yoga Jounal, Jivamukti, Cash, SELF-fund SXSW”
Larry Chiang 
CEO of Duck9
Stanford University’s Founding EIR (Entrepreneur in Residence)
Duck9 = Deep Underground Credit Knowledge 9
c/o UCMS Inc
2021 Midwest Road / 3rd FL
Oak Brook IL
650-283-8008 (cell)
Founder of “What They Don’t Teach at Business School” for CNN iReport:
Read my last 10 tweets at
Author, NY Times Bestseller
“What They Will NEVER Teach You at Stanford Business School about EUTWMPPM @SXSW” comes out 11-11-14
52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering
Emergency swings and cutting deals as an 9 year old

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