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What Seth Sternberg Can Teach a Stanford Engineer About Entrepreneurship

by Larry Chiang on April 30, 2012

Larry Chiang investigates and experiences entrepreneurship and pre-entrepreneurship. He covers the front-lines via Bloomberg BusinessWeek’s channel “What They Don’t Teach You at Business School”. He has a JBA not an MBA. Its a Jedi in Business Administration. After Chiang’s Harvard Law keynote, Harvard Business wrote: “What They Don’t Teach You at Stanford Business School“ (the same title as his NY Times bestseller). If you read his scandalously awesome “How to Hack at AfterParty“, “What a Supermodel Can Teach a Stanford MBA” and “How to Get Man-Charm”, you will like his latest post:

What Seth Sternberg Can Teach a Stanford Engineer About Entrepreneurship

By Larry Chiang

I’m an Entrepreneur in Residence (EIR) at Stanford University. It’s a first for an engineering school to have an EIR that lives on campus.

As EIR, I am required to motivationally speak. But what makes me different from better and more qualified entrepreneurs is that I motivationally listen.

I listen and take lotsa of notes. Sometimes I crash conferences like the Princeton University one held in Palo Alto over the weekend. Here is “What Seth Sternberg Can Teach a Stanford Engineer About Entrepreneurship”

-1- Raise VC Money After Product Gets Traction

Seth said, “Getting VC money is easy after your product gets adoption”. Hustling up those intros and turning them into term sheets is hard BT (before traction)

-2- Only take seed investment from seed funds

Series A investors have been doing seed rounds but that doesn’t mean you should take that money.

-3- Add value as non tech founder

As ceo, Seth buffers so that his tech co founders COULD work.

He went for supplies, got them food. Was a beta.


*** BONUS ***
a party invite for you…

If you liked this…

defaultLarry’s mentor Mark McCormack wrote this in 1983. His own book came out 09-09-09. It is called ‘What They Don’t Teach You At Stanford Business School

This post was drafted in an hour and needs your edits… email me if you see a spelling or grammatical error(s)… larry@larrychiang com


Larry Chiang started his first company UCMS in college. He mimicked his mentor, Mark McCormack, founder of IMG who wrote the book, “What They Don’t Teach You at Harvard Business School”. Chiang is a keynote speaker and bestselling author and spoke at Congress and World Bank.


Text or call him during office hours 11:11am or 11:11pm PST +/-11 minutes at 650-283-8008. Due to the volume of calls, he may place you on hold like a Scottsdale Arizona customer service rep. If you email him, be sure to include your cell number in the subject line. If you want him to email you his new articles…, ask him in an email :-)

You can read more equally funny, but non-founder-focused-lessons on Larry’s Amazon blog

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