By Larry Chiang
Getting distribution with content that should “go viral” is tough. Let’s say you’ve some experts like Robyn Duda. She similarly has content on this topic and is doing a webinar
*** Robyn Duda’s *** How Tech Events Fail or Succeed.
Here is why tech content fails to distribute
- Not getting enough attendees to blog that they’re attending and tweet
- Failing to get Slideshare presos up before the event
- Not doing a livestream video for free
- Short, simple sweet hashtags
- Forgetting to lever YouTube and embed videos into WORDPRESS posts
- Having a stand-alone Eventbrite page plus the Eventbrite plugin on landing pages
It helps you activate your brand and get distribution if you
- Having multiple landing pages
- Gender balance the conference
- Control and augment the hotel venue space (Four Seasons Austin and select Starwood properties do this well)
- Program content for spouses
- Taking into consideration Feng shui of space
- Flexing the agenda with an open and crowd sourced content.
- Get a student component
- Get student speakers to energize audience.
What A Super Model Can Teach a Harvard MBA About Credit https://www.slideshare.net/larrychiang/what-a-super-model-can-teach-a-harvard-mba-about-credit
American Express’ Under-Promoted Credit Truths at Mercedes Benz Fashion Week (MBFW)”
https://t.co/inxTmZAj
My Stanford Engineering video boils down 20,000 hours and moves you to the right on the entrepreneur bell curve
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