Larry Chiang’s book, “What They Don’t Teach You At Stanford Business School“, has an entire chapter devoted to “Treasure Management” #Ch2. Getting undergrad founders to self fund is easier after all college students get a “FICO” credit score over 740. After a Harvard Law School keynote, Harvard Business wrote: “What They Don’t Teach You at Stanford Business School”
NY Fashion Week has supermodels getting a high FICO credit score because I supermodel on-the-side |
By Larry Chiang
VCs ask tech founders “What is your distribution strategy?”
Tim Ferris taught me, “If your book is 400 pages, your marketing plan should be 800 pages.” I am not revealing a personal conversation with a friend, I am regurgitating what I read from an interview. The point is that as a team of cs majors, you’re gonna need to promote. You’re going to need to sell.
If you plan on hiring out or/and ‘outsourcing’ or/and “delegating”, you cannot. Read Steve Blank’s “Customer Development Manifest” and pay attention to ‘startup death spiral’ https://bit.ly/sblank713
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Larry Chiang (@LarryChiang) |
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“Don’t hire a sales pro. You’re the pro. If you’re not getting sales, something is wrong. Hire jr people to help w #LeadGen” #csMajorCRO
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Paul Graham attempts to chime in on founders’ role in sales, distribution and “doing things that don’t scale”
Also, see PG’s lecture #3 inside Stanford Engineering CS 183b (#CS183b). “Doing things that don’t scale”
Lecture 3 – Before the Startup (Paul Graham) – YouTube
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Larry Chiang (@LarryChiang) |
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“Sales and #dttdsBHM is so painful to lecture on that PG waited until question #9 to bring up ‘sales’.”
— @LarryChiang |
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Larry Chiang (@LarryChiang) |
Will hiring a marketing person, magically make doing lead generation easier!?!
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Asse9 Austin Secret (@asse9) |
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Should you hire a marketing person!? #CSmajorCRO wsj.com/articles/BL-23…
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Jessica Livingston answers…
https://www.wsj.com/articles/BL-232B-2715
So, now you’ve come to the same conclusion that me, Stanford University and YC have come to: “You must do sales as the technical co-founder team”.
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Larry Chiang (@LarryChiang) |
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How did @billclerico, YC 09, “do things that don’t scale”!? He unconscious competently did #WTDoTYASES (aka #cs183s!) pic.twitter.com/Ykxbq1wjJn
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The sales class for founders is free on #ENGR145s. There are 35 correlated YouTube videos to help engineering undergrads SELL as founders
ENGR 145s was forked from #ENGR145 — It had two anchor videos move you to the right on the entrepreneur bell curve using appx 25 sales techniques
Sales
In short, the point is that as a team of cs majors, you’re gonna need to promote. You’re going to need to host a launch party that you will make money launching at.
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Founder of “What They Don’t Teach at Business School” for CNN iReport: https://ireport.cnn.com/people/larrychiang
Author, NY Times Bestseller
“What They Will NEVER Teach You at Stanford Business School about EUTWMPPM @SXSW” comes out 11-11-14
52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering
Emergency swings and cutting deals as an 9 year old
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