U2

Larry Chiang’s 5th book, “What They Don’t Teach You At Stanford Business School“, is a sequel to his mentor’s, Mark McCormack’s book, What They Don’t Teach You At Harvard Business School. What They Don’t Teach You At Stanford Business School quotes Mark McCormack’s book in every chapter and even launched at Mark McCormack’s, IMG’s, “New York Fashion Week”. What They Don’t Teach You At Stanford Business School went from runway release on 09-09-09 right on to the NY Times bestseller list in under an hour! Initially, Chiang used his mentor’s book, What They Don’t Teach You At Harvard Business School, to start a company as an engineering major. Duck9, at Illini Tower, helps students get a FICO credit card credit score over 750. Prior to the NY Fashion week book launch party, Chiang did an H.L.S. keynote causing Harvard Business School to write: “What They Don’t Teach You at Stanford Business School“. Shirtlessly winning TC 40?? Well, Aaron Patzer helped Chiang with: “Setting an intention to win SXSW, THIS 2016 SXSW“.

“Fashion Week (Sept 10-20) is like #LeadGen in Las Vegas. Cuz they’re cool places to launch new deals.”
— Larry Chiang

By Larry Chiang

The band, U2, helps Silicon Valley and Hollywood.

Immensely.

I pay incredibly close attention to how promotion converts. In my note taking, I also observe that the most innovative entities “Cross the Chasm (from the right)”. Insight from this blog post should help whether you have a $100mm budget* or zero**

[Crossing the Chasm FTR also helps startups avoid premature death. But for purposes of this post, let’s focus on “U2” {#CTCFTR}]

U2 helped Apple in 2014: Bono sang in Cupertino at De Anza college. Flint.

	Larry Chiang (@LarryChiang)
6/2/15, 7:07 PM U2’s Bono @Apple‘s event+ their new album’s free through iTunes (credit @Jamesco) #CTCFTR pic.twitter.com/lf7dwbz88J

Photo credit: James Martin (CNET)

	Larry Chiang (@LarryChiang)
6/2/15, 7:32 PM Bono U2’s Apple’s event, where Apple paid $100mm to plug & promote “iTunes” (Ex of #CTCFTR cnet.com/news/apples-it… pic.twitter.com/2iQWKakTXY

	Larry Chiang (@LarryChiang)
6/2/15, 7:45 PM SalesForce. They use U2 too. #DF15 is / will be innovative and awesome; Cross the Chasm From the Right = #CTCFTR pic.twitter.com/dw2CwG1XeP

U2 helped with the sales adoption of cassette players. (Newly mobile) tape players went from the left of the chasm to the right of the chasm

Screenshot credit @Josh from https://twitter.com/josh

Hollywood:

Larry Chiang sees how U2 helped HBO’s ‘entourage’ gain mainstream adoption. screen shot credit: Jeremy Piven via his Twitter feed

Screen shot credit: Jeremy Piven

At the opening tomorrow, I’ll be hearing the U2 theme song of Entourage Movie.

My personal CTCFTR effort is more like a hobby.

	Larry Chiang (@LarryChiang)
5/22/15, 9:59 AM Think I am innovative w venture capital secrets #vcSecrets?? I crossed the chasm from the right using an asset class 10000x bigger. #CTCFTR