Plenti (unedited)- The new points game by Amex
by Larry Chiang on January 25, 2016
| by Larry Chiang
The umpteenth effort to do a points reward card. This follows in the footsteps of #AmexYelpEat24 under the Sync de la American Express.
Will AmEx get the distribution they need?

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| Plenti is a new kind of rewards program from American Express, unveiled in May 2015. We brought together a variety of popular brands as our partners, including AT&T, Exxon, Macy’s, Mobil, Nationwide, Rite Aid, Direct Energy, Enterprise and Hulu. And we’re working on including even more Plenti partners. |
| Plenti lets you earn points at one place and use them for savings when you pay at select Plenti partners—all with a single rewards card. Swipe your Plenti card with any form of payment and watch the Plenti points add up! |
| Good News! Get Plenti points in addition to other rewards you may already earn when you pay with a card. |
| It’s free to join and easy to use. Here’s an example: |
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| Earn when you shop |
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| Use toward savings |
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| On your wireless service |
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| Terms Apply. |
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| Here’s how to get started: |
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| Grab Your Card |
| You should have already received your Plenti card in the mail. If not, it’s on its way! |
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| Set Up Your Plenti Account & Get 500 Plenti Points |
| Do it by 4/1/2016 with the card we sent you and you’ll get 500 points—that’s worth $5 in savings towards purchases at select Plenti partners!* |
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| Learn more about Plenti › |
| Not interested in saving with Plenti? Just discard the Plenti card we sent you. You can sign up later if you change your mind. |
| *Worth at least $5. You can sign up at plenti.com/amex/sign-up. May take up to 6 weeks for the 500 Plenti points to be credited to your account |
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