The Booth Within a Booth. Its WTDTYASBS

By Larry Chiang

I’m sexier than you. And sometimes I’m smarter than you.

The old way was booth babes. The new way is “booth within a booth”.

I’m not against sexy because just look at me. Seriously. Just look at me. I scream sexy. But ya know what’s sexier than sexy?! A booth at a convention that actually pays for itself before day number one at a conference.

Execute booth-within-a-booth:

-1- Giving away 20-30% of your booth space can activate your booth

-2- Feng Shui out the energy of your booth by getting in the flow of the conference

-3- Red Zone. Yellow zone. Green zone.

Red zone is where deals get done. Yellow zone is where they are curious about your business entity. Green zone they are buzzing by too fast to really see anything.

Get a bigger red zone and yellow zone.

-4- Pre-light a step and repeat wall

-5- Do interval video interviews

Look at the space within-a-space at sxsw that CNN does. I did space within a space’s space.

See the below example

CEO of Duck9 Stanford University EIR (Entrepreneur in Residence)

Duck9 = Deep Underground Credit Knowledge 9 125 University Avenue/ 100 Palo Alto CA 94301 https://www.duck9.com/ass 650-566-9600 650-566-9696 (direct) 650-283-8008 (cell)

**************** Editor of the BusinessWeek Channel “What They Don’t Teach at Business School” https://whattheydontteachyouatstanfordbusinessschool.com/blog CNN Video Channel: https://ireport.cnn.com/people/larrychiang

Read my last 10 tweets at https://www.Twitter.com/LarryChiang

Author, NY Times Bestseller https://whattheydontteachyouatstanfordbusinessschool.com/blog/?s=Ny+times+bestseller

“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-12

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