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by Larry Chiang on October 13, 2012

By Larry Chiang

Heard of the $1B startup AirBnb?!

Well the founders sold cereal. True story my undergrad engineering friend.

Kathleen Pedersen (@katjpedersen) 10/12/12 3:01 PM Cereal entrepreneurs tell great stories! Going online to go offline…Thx @bchesky @airbnb #innovatesf #opencosf

This is a pattern I recognize over and over and over-and-over and over

Pattern replicate this.

They couldn’t sell sofa space so they sold cereal to promote AirBnb. Brian Chesky made money while they were building shareholder equity (Gua Gua Guacamole recipe #12: Make money while you’re making money)

MEMORIZE: ENGR145’s Anchor Concept: “Lemonade and Gua Gua Guacamole”

It moves you to the right on the entrepreneur bell curve

Memorize well enough to teach this.

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52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering

Emergency swings and cutting deals as an 9 year old

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