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by Larry Chiang on June 2, 2015

Larry Chiang’s 5th book, “What They Don’t Teach You At Stanford Business School“, is a sequel to his mentor’s, Mark McCormack’s book, What They Don’t Teach You At Harvard Business School. What They Don’t Teach You At Stanford Business School quotes Mark McCormack’s book in every chapter and even launched at Mark McCormack’s, IMG’s, “New York Fashion Week”. What They Don’t Teach You At Stanford Business School went from runway release on 09-09-09 right on to the NY Times bestseller list in under an hour! Initially, Chiang used his mentor’s book, What They Don’t Teach You At Harvard Business School, to start a company as an engineering major. Duck9, at Illini Tower, helps students get a FICO credit card credit score over 750. Prior to the NY Fashion week book launch party, Chiang did an H.L.S. keynote causing Harvard Business School to write: “What They Don’t Teach You at Stanford Business School“. Shirtlessly winning TC 40?? Well, Aaron Patzer helped Chiang with: “Setting an intention to win SXSW, THIS 2016 SXSW“.

“Fashion Week (Sept 10-20) is like #LeadGen in Las Vegas. Cuz they’re cool places to launch new deals.”
— Larry Chiang

By Larry Chiang

The band, U2, helps Silicon Valley and Hollywood.
I pay incredibly close attention to how promotion converts. In my note taking, I also observe that the most innovative entities “Cross the Chasm (from the right)”. Insight from this blog post should help whether you have a $100mm budget* or zero**
[Crossing the Chasm FTR also helps startups avoid premature death. But for purposes of this post, let’s focus on “U2” {#CTCFTR}]
U2 helped Apple in 2014: Bono sang in Cupertino at De Anza college. Flint.
Larry Chiang (@LarryChiang)
U2’s Bono @Apple‘s event+ their new album’s free through iTunes (credit @Jamesco#CTCFTR
Bono singing in Cupertino Photo credit: James Martin (CNET)
Photo credit: James Martin (CNET)
Larry Chiang (@LarryChiang)
Bono U2’s Apple’s event, where Apple paid $100mm to plug & promote “iTunes” (Ex of #CTCFTR…
Larry Chiang (@LarryChiang)
SalesForce. They use U2 too. #DF15 is / will be innovative and awesome; Cross the Chasm From the Right = #CTCFTR




U2 helped with the sales adoption of cassette players. (Newly mobile) tape players went from the left of the chasm to the right of the chasm
Screenshot credit @Josh from
image.jpeg Larry Chiang sees how U2 helped HBO’s ‘entourage’ gain mainstream adoption. screen shot credit: Jeremy Piven via his Twitter feed
Screen shot credit: Jeremy Piven
At the opening tomorrow, I’ll be hearing the U2 theme song of Entourage Movie.
My personal CTCFTR effort is more like a hobby.
Larry Chiang (@LarryChiang)
Think I am innovative w venture capital secrets #vcSecrets?? I crossed the chasm from the right using an asset class 10000x bigger. #CTCFTR

I’m the guy selling credit cards to sorority girls


Photo credit: Phyllis Lane

ENGR145’s two anchor videos move you to the right on the entrepreneur bell curve
Is a bit ly I memorized that links to
CEO of Duck9
Stanford University’s Founding EIR (Entrepreneur in Residence)
Duck9 = Deep Underground Credit Knowledge 9
c/o UCMS Inc
2021 Midwest Road / 3rd FL
Oak Brook IL
650-283-8008 (cell)
Founder of “What They Don’t Teach at Business School” for CNN iReport:
Author, NY Times Bestseller
“What They Will NEVER Teach You at Stanford Business School about EUTWMPPM @SXSW” comes out 11-11-14
Emergency swings and cutting deals as an 9 year old

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