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In The Media

Why Great Tech Content Fails to Distribute

by Larry Chiang on April 24, 2014

By Larry Chiang 

Getting distribution with content that should “go viral” is tough. Let’s say you’ve some experts like Robyn Duda. She similarly has content on this topic and is doing a webinar

***  Robyn Duda’s *** How Tech Events Fail or Succeed

Here is why tech content fails to distribute

  • Not getting enough attendees to blog that they’re attending and tweet
  • Failing to get Slideshare presos up before the event
  • Not doing a livestream video for free
  • Short, simple sweet hashtags
  • Forgetting to lever YouTube and embed videos into WORDPRESS posts
  • Having a stand-alone Eventbrite page plus the Eventbrite plugin on landing pages
It helps you activate your brand and get distribution if you 
  • Having multiple landing pages
  • Gender balance the conference
  • Control and augment the hotel venue space (Four Seasons Austin and select Starwood properties do this well)
  • Program content for spouses
  • Taking into consideration Feng shui of space
  • Flexing the agenda with an open and crowd sourced content.
  • Get a student component
  • Get student speakers to energize audience. 

Great fashion shows used to not get enough distribution… EVEN FOR CONTENT AS GREAT AS TORY BURCH’s

American Express’ Under-Promoted Credit Truths at Mercedes Benz Fashion Week (MBFW)” 

My Stanford Engineering video boils down 20,000 hours and moves you to the right on the entrepreneur bell curve 

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More on #ENGR145’s SHIFTING right on the entrepreneur bell curve 

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