SELL SOMETHING #openCoSF #InnovateSF

By Larry Chiang

Heard of the $1B startup AirBnb?!

Well the founders sold cereal. True story my undergrad engineering friend.

Kathleen Pedersen (@katjpedersen) 10/12/12 3:01 PM Cereal entrepreneurs tell great stories! Going online to go offline…Thx @bchesky @airbnb #innovatesf #opencosf pic.twitter.com/zGUVEywO

This is a pattern I recognize over and over and over-and-over and over

Pattern replicate this.

They couldn’t sell sofa space so they sold cereal to promote AirBnb. Brian Chesky made money while they were building shareholder equity (Gua Gua Guacamole recipe #12: Make money while you’re making money)

MEMORIZE: ENGR145’s Anchor Concept: “Lemonade and Gua Gua Guacamole”

It moves you to the right on the entrepreneur bell curve

Memorize well enough to teach this.

CEO of Duck9 Stanford University Entrepreneur in Residence, Emeritus

Duck9 = “Deep Underground Credit Knowledge” 9 125 University Avenue/ 100 Palo Alto CA 94301 https://www.duck9.com/ass 650-566-9600 650-566-9696 (direct) 650-283-8008 (cell)

**************** Editor of the BusinessWeek Channel “What They Don’t Teach at Business School” https://whattheydontteachyouatstanfordbusinessschool.com/blog CNN Video Channel: https://ireport.cnn.com/people/larrychiang

Read my last 10 tweets at https://www.Twitter.com/LarryChiang

Author, NY Times Bestseller https://whattheydontteachyouatstanfordbusinessschool.com/blog/?s=Ny+times+bestseller

“What They Will NEVER Teach You at Stanford Business School” comes out 11-11-14

https://www.fastcompany.com/embed/c0d4562ea2049

52 Cards. Two Jokers. What They DO Teach You at Stanford Engineering